Lessons Learned-Cold Calls

After learning that lesson there was no way I would drive that far without more than one appointment. After the first presentation I was hired to paint the Jane Tillery’s showroom, subsequently customers asked if they could have their homes hand painted. This was Indiana and I wasn’t aware of anyone hand painting walls at that time.
The next design firm appointment was even more encouraging. The designer suggested other firms he thought would be open to what I was doing/going to do. He called ahead to a large commercial firm so I could stop by on my way home to make an appointment. It never entered my mind that some firms wouldn’t talk to you without a referral. Another lesson.

What kind of lessons have you learned while getting your business off the ground?


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